Internet marketing has become a critically important part of a complete home marketing strategy.

As professional eal estate agents, one must stay dominant in a rapidly changing and challenging real estate market place and one must know the trends and habits of potential buyers. 

Without doubt, statistics clearly show that a large majority of buyers use the Internet to research their purchase decisions.  Therefore, if you can dominate the Internet space with your presence, you can dominate sales and bring the desired results property owners expect when selling their homes.  We work very hard to accomplish just that.

Over half of all home transactions happen through the networking of brokers. But the other tools we use to market your home are changing rapidly. The Internet is surpassing
traditional media with astonishing speed. The number of home buyers who use the
Internet to find a home is skyrocketing—and when you consider the advantages of
online home seeking, it’s not hard to understand why.

Searching for a home online is easy. Buyers can view your property from the comfort of home, anytime, any day. (Many people don’t even have to wait until they get home to
search for houses online—they can do it at the office and even get on the phone
with their spouses to view interesting properties together.)

Internet house hunting saves buyers time over traditional methods. Online search functions make it easy and quick to find and zero in on homes that offer the features they want—without driving around or paging through listings.

Browsing for houses online is fun. Buyers enjoy crisp, brilliant color photos, plus fresh, detailed information about each home’s most appealing features. They can also get info about your community, area schools, mortgage calculations, home buying how-tos and more. Finally, because web information is updated so quickly, they know the listings they’re searching are fresh and current. Online property marketing is highly effective for you, the seller, too.

Online buyers are more likely to have higher incomes and pay higher prices for their homes.  The online home shopping audience includes more qualified buyers and fewer uninterested or unqualified buyers.

Online buyers act fast. Buyers who use the Internet to search for a home, purchase their homes twice as quickly as people who use other sources.

The Internet lets us connect with interested buyers very quickly. Internet
home seekers attracted to your property can take action and contact us while
their interest is at its highest—no matter what time or day of the week it is.

The spectacular growth of the Internet as a home marketing tool. Internet home searching is exploding. It’s increased nine times over the past two years alone. 64% of web surfers in the market for real estate have used the Internet to shop for properties. 30% of all home buyers use the Internet as their primary source when looking for a home—and the figure is skyrocketing.

Internet home buyers are highly qualified and more affluent. Home buyers using the Internet are twice as likely to have higher incomes and pay higher prices for their homes: a median price of $650,000 compared to $300,000 for traditional buyers.

Internet home seekers react and buy fast. They typically contact the listing agent after visiting a real estate website. 66% are interested in a specific home. Buyers using the Internet took an average of one month working with an agent to purchase a home—compared to four to five months using traditional search resources.

This website is a perfect example of making it simple and easy for potential buyers to look at and inquire about homes for sale.  The power of a website like this one, cannot be underestimated.

See Marketing Your Home on the Internet Part 2